Millennial Generation

Who is Millennial Generation? After World War 2, a demographic group (cohort) divided into four generations, namely the baby boomer generation, Generation X (Gen-Xer), millenials generation and generation Z. The baby boomer generation is the generation who was born after the Second World War (currently aged 51 up to 70 years). Known as the baby boomer generation since the birth of the baby was very high in that era. Generation X is the generation that was born in 1965 to 1980 (currently aged 35 to 50 years). Millenials generation is the generation born between the years 1981- 2000, or is currently aged 15 years to 34 years. Millennials generation (also known as the Millennial Generation or Generation Y) are the demographic groups after Generation X, while the Z generation is the generation that was born after the year 2000 to the present.

Millenial generation in 2020 will be in the age range of 20 to 40 years. The ages are childbearing age that will be the backbone of the Indonesian economy. On 2020, Indonesia will reach 140 million internet users. Indonesia will become the largest digital market in Southeast Asia in 2020. In 2015 internet users in Indonesia reached 93.4 million users (47.9% of the population) will continue to grow until 2019 which is predicted to reach 133.5 million users and in 2020 will be reached 140 million users. This is a fantastic growth.

Millennials is a creative generation; one of the evidence is the growing of start-up industry and other creative industries that were hatched by youngster. Millenials generation has idividuals characteristic who are good at socializing and very confident. Social media and the internet have become a necessity to them and will not hesitate to argue in public.

Millennial generation is unique, and different from the other generations. Millennial generation is “technology saavy”. It is heavily influenced by the rise of smartphones, the spread of the Internet and the rise of social networking media (social media). Those three influenced mindsets, values and behaviors that are adopted. The lives of the millennial generation can not be separated from technology, especially the Internet, entertainment / amusement has become a staple for this generation.