Initially, blogging involved a personal web log, in which a person would journal about their day. From "web log" came the term "blog."
Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.
Why Is Blogging Is So Popular?
There are several reasons why peoples have turned to blogging.
- Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool.
- Blogging provides an easy way to keep your customers and clients up-to-date on what's going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money.
- A blog allows you to build trust and rapport with your prospects. Not only can you show off what you know, building your expertise and credibility, but because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to buy from you.
- Blogs can make money. Along with your product or service, blogs can generate income from other options, such as advertising and affiliate products.
Simple Step to Start a Blog
Here’s what you will need to know before getting started
- Select the Right Blogging Platform – This is how you will create a blog and new content for your site.
- Set up Your Domain Name and Hosting – These are required to make your site content accessible around the world.
- Creating a Blog with Purpose – Once your blog is live, it will look amazing and professional.
